Contestants (from left) Hsu Chia Huei, Lam Tse Kwan and Xu Ying in their sexy costumesDance instructor Xu Ying, 21, was crowned the queen of this year's Miss Asia Pageant 2009 in Hong Kong on Sunday.
She walked away with the crown and other prizes worth over HK$2 million (RM889,300).
Xu, from Anhui, China, also won herself a television artiste contract with ATV (Asia Television Limited).
Miss Asia 2009 Xu Ying flanked by Wang His Yao and Hsu Chia Huei
Wang His Yao, a 26-year-old purchasing manager emerged first runner-up while Taiwan undergraduate Hsu Chia Huei, 21, was second runner-up.
The annual competition organised by ATV, is open to women from all Asian countries. There are no age limits for contestants
In 1995, the contest rocked the beauty pageant industry for when the then 48-year-old Gong Xuehua was picked among the finalists.
This year’s competition was also mired in controversy with the programme drawing criticism over complaints that the organiser had resorted to "promoting flesh" to boost ratings.
It was aired-live in Hong Kong, competing with rival television station, TVB, which broadcast the Super Trio Supreme Battles Against Beautiful Cooking - a special programme based on two popular game shows.
In a move to win the ratings war, the station made the 12 finalists wear ‘see-through angel costumes’ and other sexy dresses at the event.
On its official website, ATV has announced that more than 850,000 audiences had watched the event, two-times more compared to last year.
The winners of the other awards of the pageant were:
Miss Photogenic: Wang Jin Jin, 22, college student.
Miss Friendship: Cheung Ka Wai, 25, marketing manager.
Miss Modern Elegance: Tran Tiana Rae, 20, undergraduate.
Perfect Body Award: Liu Yi Hsin, 24, model.
Beautiful Complexion Skin Award: Sheng An, 17, student.
* Source: ATV, Hong Kong
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